Khushi Kapoor Launches Nail Brand 'nailinit'

Khushi Kapoor has embarked on a new entrepreneurial journey as the Co-Founder and Chief Creative Officer of the Indian nail care brand, nailinit. She has been deeply involved in the brand's product development, vendor selection, and creative direction, transforming her passion for nail art into a business venture.

Kapoor aims to make nailinit a fun, expressive, and relatable brand for girls everywhere. Her focus includes ensuring comfortable and reliable press-on nails, alongside developing comprehensive nail care products and application guides. The brand was recently introduced to the public through a unique slumber party event held in Alibaug, a setting chosen for its personal and intimate feel.

Beyond product creation, Kapoor has gained valuable insights into the operational aspects of running a business, including manufacturing, sourcing, and team building. This venture represents an opportunity for her to build something she genuinely believes in, aiming to enhance how girls experience nail care and beauty.