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Khloe Kardashian Sparks Debate With New Billboard Look
19 Apr
Summary
- Khloe Kardashian's new billboard for protein chips drew online criticism.
- Critics accused her of appearing darker, with some mentioning blackfishing.
- She also holds brand ambassador roles and co-founded Good American.

Khloé Kardashian's recent billboard campaign for her Khlooud protein chips has become a focal point of online discussion. Images from the Los Angeles advertisement, which show Kardashian in a red tank top holding the product, circulated widely on social media platforms.
Many users observed that Kardashian appeared noticeably darker in the billboard compared to her typical public appearances. This led to a flurry of comments, including accusations of 'blackfishing' and questions about whether the images depicted 'blackface.' Some reactions drew comparisons to other celebrities.
The controversy underscores the intense scrutiny faced by celebrity advertising campaigns regarding image presentation, including the impact of lighting and digital editing. Kardashian's business ventures extend beyond this product line; she is a co-founder of the successful fashion brand Good American.
Furthermore, she is slated to be the first global brand ambassador for It's a 10 Haircare, with a rebrand anticipated at Ulta Beauty World. Outside of her professional endeavors, Kardashian remains focused on co-parenting her two children and has indicated she is not currently seeking a new relationship.