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Karina's Sprite Glow: Beyond K-Pop Stardom
18 Aug
Summary
- Karina performed solo at Waterbomb Festival, managing her makeup.
- She is a global model for Sprite, promoting its new Zero With Tea.
- Her solo track 'Up' charted on Billboard Global 200 with high streams.
Singer and rapper Karina recently headlined the Waterbomb Festival, a unique K-pop event known for its water-based attractions. Backstage, she managed her appearance, noting a slight nervousness about keeping her makeup intact amidst the festival's water gun battles. This performance highlighted her dual role as a K-pop artist and a global model for Sprite.
Karina's involvement with Sprite includes promoting their new Sprite Zero With Tea. Her set at Waterbomb featured several brand integrations, including showcasing the drink and performing against a large Sprite-themed backdrop. This partnership underscores Sprite's commitment to supporting music and authentic self-expression.
Six years after debuting with aespa, Karina released her solo track 'Up' in 2024. The song debuted at number 27 on the Billboard Global 200 and has since garnered nearly 200 million streams on Spotify. Waterbomb marked her second solo stage, and she expressed eagerness to explore her individual musical identity further.
Beyond her music career and brand endorsements with companies like Prada and Chanel, Karina also cherishes personal time. She enjoys reading, journaling her thoughts and lyrics, and relaxing. Sprite, recognizing her cultural resonance, has partnered with her since 2025, viewing her as a key voice in contemporary culture.
