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Kris Jenner's Reality TV 'Con': How Stars Were Persuaded
20 Apr
Summary
- Kris Jenner convinced daughters Khloe and Kourtney to join reality TV.
- The show was pitched as a commercial to promote their clothing boutique, Dash.
- The family's first boutique, Dash, was launched using Kourtney's credit card.
Kris Jenner successfully convinced her daughters, Khloe and Kourtney Kardashian, to participate in reality television by presenting the opportunity as a promotional tool for their clothing boutique, Dash. Initially hesitant, the sisters were persuaded by their mother's suggestion that the show would act as a commercial for their business.
The family's foray into reality TV began with 'Keeping Up with the Kardashians,' which became a cultural phenomenon, airing for 14 seasons from 2007 to 2020. This platform launched the careers of all the Kardashian-Jenner siblings and their brother, Rob, into unprecedented fame.
Prior to their television success, Khloe and Kourtney admitted to having no prior experience when they opened Dash. They managed the boutique themselves, handling everything from cleaning to taxes. The initial funding for the flagship store in Calabasas came from a $50,000 credit card belonging to Kourtney, issued by their late father.
Following the conclusion of their original E! series, the family transitioned to a new docuseries titled 'The Kardashians' for Hulu, continuing to document their lives and business ventures. The show laid the foundation for their numerous successful businesses, including Khloe's Good American and Kourtney's Poosh.
