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Karan Johar Reaffirms Pride in 'Homebound' Despite Box Office Struggles
10 Oct
Summary
- Karan Johar clarifies his earlier comments on 'Homebound' were academic, not critical
- 'Homebound' received global praise but struggled at the Indian box office
- Johar emphasizes the need to balance artistic choices with commercial viability
In the past month, Karan Johar has addressed the media and public to clarify his position on the film 'Homebound.' Johar's initial remarks about the movie's commercial performance were interpreted as criticism, but he has now stated that his comments were purely academic and not meant to downplay the film's artistic value.
Johar took to social media to urge the media not to misinterpret his words, reaffirming his exceptional pride in 'Homebound' and its place as one of the production house's finest and most sensitively performed and directed films. The filmmaker acknowledged that while the film received global praise, it did not find similar success with Indian audiences, resulting in financial losses for the production house.
Despite the box office struggles, Johar emphasized the company's ongoing efforts to increase the film's international visibility and audience. He reflected on the broader challenges facing the Indian film industry, where critically acclaimed movies do not always translate to commercial success. Johar noted that a production house's competitiveness depends on its ability to balance artistic ambition with commercial outcomes, which he considers essential for sustainability in the current market.
As Johar navigates these challenges, he remains committed to promoting 'Homebound' globally and is thrilled with the increasing domestic viewership. The filmmaker reaffirmed his pride in the film's creative achievements, positioning it as an important part of the production house's repertoire.
