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K-Pop Idols Animate Global Entertainment Wave

Summary

  • K-pop idols are increasingly starring in animated projects.
  • The film 'KPop Demon Hunters' achieved 300 million global views.
  • Classic cartoons like Tom and Jerry get K-pop revamps.
K-Pop Idols Animate Global Entertainment Wave

K-pop idols are making a significant impact on the animation industry, moving beyond simple collaborations to star in cartoon universes. This trend, highlighted by projects like BTS's 'BT21' and NewJeans' work with 'The Powerpuff Girls,' is driving a new wave of high-profile team-ups. The global success of the film 'KPop Demon Hunters,' which attracted over 300 million views, and its lead song topping the Billboard charts, signifies a major shift where K-pop acts are central to animation's resurgence.

Iconic franchises are embracing K-pop's influence, with 'Tom and Jerry' celebrating its anniversary with a new song by BoyNextDoor. Future projects, including 'Tom and Jerry: The Forbidden Compass,' will further integrate K-pop elements. Similarly, 'Pokemon Horizons: The Series' features ILLIT's song 'Secret Quest,' leveraging idol fame to refresh familiar brands for a global audience, as reported by Yonhap News.

The K-pop animation crossover is truly global, with groups like i-dle contributing to 'Beyblade X' and Seventeen preparing Smurf-themed content. Even domestic franchises are participating, with IVE's Liz and aespa collaborating on themes and merchandise. This fusion is seen as a strategic move by studios to bridge generational gaps and unlock new revenue streams, transforming idols into powerful intellectual properties for webtoons, games, and marketing.

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K-pop idols are now headlining animated projects and collaborating on theme songs, revitalizing classic cartoons and creating new content.
Groups like BTS, NewJeans, BoyNextDoor, ILLIT, i-dle, and Seventeen have collaborated with franchises such as BT21, The Powerpuff Girls, Tom and Jerry, and Pokemon.
Studios are leveraging idol popularity for merchandise, games, and webtoons, turning K-pop stars into major intellectual properties.

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