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K-Culture's Dark Twist: From Songs to Tragic Obsession
15 Feb
Summary
- K-culture's influence spans music, dramas, food, and beauty in India.
- South Korea strategically uses culture as a diplomatic tool.
- The 'Korean Wave' has shifted from subculture to mainstream globally.
South Korea's cultural influence, known as Hallyu or the Korean Wave, has transitioned from a niche interest to a global mainstream phenomenon, significantly impacting India. This cultural surge encompasses K-pop music, K-dramas, K-beauty, and Korean cuisine, deeply embedding itself in Indian urban consumption.
This expansion is not accidental but a deliberate strategy. South Korea has leveraged its cultural industries as key assets, a policy shift from its economic focus following the Korean War. Governments have actively supported cultural exports, turning icons into global messengers.
