Justin Theroux: Curator of Authentic Journeys

Actor Justin Theroux has been appointed the new ambassador for The Luxury Collection, fronting their "I Am The Luxury Collection" global campaign. He embodies "The Curator" in a series of films, showcasing the brand's portfolio of over 130 hotels across 40 countries. The campaign emphasizes destination-focused travel, moving from Madrid to Los Cabos and Savannah.

Theroux defines luxury as unique, culturally enriching experiences that broaden one's perspective, achievable anywhere from a train to a high-end hotel. He contrasts this with his view of social media's negative impact on travel, which he believes promotes a superficial, seamless experience devoid of adventure. The campaign's visuals juxtapose heritage with modernity and bustling cities with serene coastlines, reflecting this idea of effortless exploration.

Beyond the campaign, Theroux recently finished filming a sequel to "The Devil Wears Prada" and is preparing for the press tour of "Fallout," where he plays a billionaire. He is also involved in expanding his New York bar, Ray's, to other cities. Theroux himself plans to visit The Luxury Collection properties in Kyoto, Tokyo, and Madrid, drawn to their individual charm and unique character.