How much did Justin Bieber's streams increase after Coachella?

Justin Bieber's music streams saw a 54% increase in the U.S. on April 12, 2026, the day after he headlined Coachella. Spotify reported a 250% global surge in his streams.

Which Justin Bieber songs saw the biggest stream boosts post-Coachella?

Justin Bieber's 2010 hit "U Smile" experienced a 600% increase in streams. Newer songs like "I Do" from "Swag II" also saw a 435% boost.

When was Justin Bieber's last major performance before Coachella?

Justin Bieber's Coachella performance on April 12, 2026, was his first major public appearance since his Justice tour ended in 2022.

Home / Arts and Entertainment / Justin Bieber's Music Sees Massive Surge Post-Coachella

Justin Bieber's Music Sees Massive Surge Post-Coachella

14 Apr

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Summary

Bieber's streams jumped 54% day after Coachella headline set.
Older hits like 'U Smile' saw over 600% increase in streams.
Newer songs from 'Swag II' also experienced significant stream boosts.

Justin Bieber's Music Sees Massive Surge Post-Coachella

Justin Bieber's return to the stage at Coachella on April 12, 2026, led to a significant increase in music streams. Preliminary data indicated a 54% rise in U.S. streams compared to the previous day, reaching 24.6 million. This marked Bieber's largest streaming day of 2026, surpassing figures not seen since July 18, 2025. Spotify reported a global 250% increase in his streams following the festival.

The surge benefited Bieber's entire discography, with his Coachella set featuring both new and old favorites. Notably, his 2010 hit "U Smile" experienced a 600% increase in streams, while other 2010s classics like "One Love" and "Never Say Never" also saw substantial boosts. Newer material from "Swag II," including "I Do," also received significant attention, with streams rising by 435%.

This performance was Bieber's first major public appearance since the conclusion of his Justice tour in 2022, which was previously postponed and then canceled due to health issues. Prior to Coachella, he had a private fan event at the Roxy in Los Angeles, signaling a gradual return to public performances.

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