Just Dance: Real Dancers, No AI Artistry

The popular game 'Just Dance' is deliberately bypassing artificial intelligence, instead relying on human creativity and labor to develop its characters. This commitment is evident in its latest release, 'Just Dance: Decades of Hits.'

The game's design process begins with extensive brainstorming sessions, where real dancers are adorned in meticulously handmade costumes, wigs, and makeup. These performers are then filmed against a green screen, with their digital integration being a core part of the game's aesthetic.

Costume designer Benjamin Jouffret highlights the team's pride in their hands-on approach, stating their work is a form of art. The design phase involves sketching, creating physical costumes, and assembling mood boards inspired by various media. This detailed process typically takes two to three weeks for design, followed by four weeks of production, including fittings and rehearsals.

Across its studios in Paris and Shanghai, the team crafts approximately 100 costumes per installment. They balance visual appeal with the practical need for dancers to move freely. While 3D printing was explored, its weight made it impractical for movement, and is now reserved for accessories. The franchise also maintains a physical archive of hundreds of costumes from its 17-year history, with potential exhibition plans.

'Just Dance' continues its annual release schedule, sometimes weaving new characters into existing narratives. For 'Decades of Hits,' a character named Lyra continues her father's story, adding a narrative layer. The game also champions diversity, featuring dancers with varied backgrounds and abilities, such as working with a one-armed dancer, earning recognition for its inclusivity efforts.