Home / Arts and Entertainment / Jung Kook's Denim Moves: Fall 2026 Campaign Drops
Jung Kook's Denim Moves: Fall 2026 Campaign Drops
17 Sep
Summary
- Jung Kook embodies confidence in Calvin Klein's new denim campaign.
- New denim fits like the 90s Straight and Baggy Jean launch globally.
- The campaign features Jung Kook dancing to music in iconic jeans.
Calvin Klein has unveiled the third chapter of its Fall 2026 "Feel the Fit" denim campaign, featuring global brand ambassador Jung Kook. The campaign celebrates the confidence derived from perfectly fitting denim, with Jung Kook, a South Korean singer and songwriter, bringing his signature style and energy. He expressed his long-standing appreciation for the brand's jeans, noting how the fit and attitude resonate with him.
The campaign, directed by Renell Medrano, visually captures the transformative moment Jung Kook puts on his Calvin Klein jeans, initiating a surge of energy. Accompanied by the sound of a zipper and set to "My Prerogative" and "Cut the Cake," his movements and choreography illustrate the impact of ideal denim. The collection for Fall 2026 introduces updated fits, such as the classic 90s Straight Jean and the ultra-loose Baggy Jean, in various washes and styles.
The new denim fits are designed for easy selection of the perfect pair. The 90s Straight Jean offers a redefined classic silhouette in shades from deep indigo to warm mid-blue, ideal for fall layering. The Baggy Jean provides an oversized, ultra-loose fit for comfort and movement in a medium blue wash. These styles represent different facets of Calvin Klein denim. The campaign launched globally on September 16th, appearing in Calvin Klein stores and prominent out-of-home advertising spaces.
