Juice=Juice: Viral Sensation Fueled by Dedication and Passion

The 11-member idol group Juice=Juice has experienced a surge in popularity following the viral success of their October 2025 release, "More! Mi Amore." This track gained significant traction on platforms like TikTok, inspiring numerous dance covers from idols and influencers alike. The group's one-take performance on THE FIRST TAKE also drew considerable attention.

In a recent interview, leader Ruru Dambara and sub-leader Rei Inoue discussed the group's musical range. While "More! Mi Amore" showcases their energetic side, Dambara highlighted the importance of songs like "Shinogono Iwazu Satto Wakarete Ageta," which explore vulnerability and restrained emotions, representing a key strength. Inoue noted that the large lineup allows for unique vocal combinations and discovery.

Reflecting on the viral phenomenon, Inoue pointed to the choreography and fan chants as key factors. Dambara emphasized that their success stems from genuine passion and staying true to their artistic vision rather than chasing trends. The group members shared a collective mindset of continuous hard work, viewing the current success as an affirmation of their sustained efforts.

Looking forward, Juice=Juice aims to perform on bigger stages, a goal reflecting their ambition and dissatisfaction with resting on their laurels. They value their supportive environment, where members naturally encourage each other. This positive dynamic fuels their desire to cherish their collective journey and continue expanding their artistic horizons together.