Jude Bellingham's Iconic Calvin Klein Reveal

Global football icon Jude Bellingham has officially become the latest face for Calvin Klein's legendary underwear campaigns. The 23-year-old athlete's involvement was revealed on November 2, 2026, following a series of intriguing teasers. These pre-launch hints included a billboard in New York City's SoHo district, showcasing Bellingham's recognizable physique without revealing his face, and an Instagram post on October 27, 2026, announcing "The next icon. Coming soon."

The campaign, photographed by Oliver Hadlee Pearch in Madrid last summer, highlights Bellingham's notable features, including his muscular build and defined abs. Bellingham expressed his enjoyment of the project, stating, "I liked the idea of 'the icon underneath' -- that confidence starts with feeling comfortable in yourself." This aligns with Calvin Klein's long history of using high-profile celebrities to promote its iconic brand.