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Jon Bernthal: Fear of God's New Muse
2 Nov
Summary
- Jon Bernthal is the new face of Fear of God's collection.
- The campaign was shot in a desert landscape.
- Bernthal's poise complements the brand's precision design.
Actor Jon Bernthal has been chosen as the new face for Fear of God, prominently featured in the brand's campaign for The Eternal Order. This collection represents a significant release for Fear of God, staying true to its tradition of sophisticated design and meticulous craftsmanship. Bernthal's classic poise enhances the collection's aesthetic, embodying the brand's values.
Fear of God founder Jerry Lorenzo expressed his admiration for Bernthal's authenticity, noting his strong center rooted in love for family, community, and work. Lorenzo highlighted Bernthal's intentional approach to life and creativity, observing his continuous personal and professional development while maintaining a strong sense of grounding. This aligns with Fear of God's own aspirations.
Bernthal's 2026 was exceptionally busy, including roles in Netflix's 'His & Hers,' 'Spider-Man: Brand New Day,' 'The Odyssey,' and 'The Punisher: One Last Kill.' He also completed a four-month run on Broadway in 'Dog Day Afternoon.'
