What is JIVE Records?

JIVE Records is an influential hip-hop, R&B, and pop label that has been relaunched as a standalone imprint under Sony Music's RCA.

Who are the new leaders of JIVE Records?

Mike Weiss and David Melhado, former UnitedMasters executives, have been named co-presidents of the relaunched JIVE Records.

When was JIVE Records originally founded and what is its legacy?

JIVE Records was founded in 1981 and rose to prominence in the 1980s and 1990s for its role in hip-hop, R&B, and pop, releasing music by artists like Britney Spears and NSYNC.

Home / Arts and Entertainment / JIVE Records Relaunches: Hip-Hop Icon Returns

JIVE Records Relaunches: Hip-Hop Icon Returns

3 Feb

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Summary

JIVE Records relaunches 15 years after being folded into RCA.
Former UnitedMasters executives Mike Weiss and David Melhado lead the revival.
The label aims to honor its legacy while focusing on artist development.

JIVE Records Relaunches: Hip-Hop Icon Returns

JIVE Records, a label that significantly shaped hip-hop, R&B, and pop music, has been relaunched as a standalone frontline imprint under Sony Music's RCA. This revival comes fifteen years after JIVE was integrated into RCA Records during a 2011 restructuring.

Mike Weiss, son of the late JIVE executive Barry Weiss, and David Melhado have been named co-presidents. Both executives bring experience from UnitedMasters, where they championed a holistic artist development model. They aim to infuse JIVE with a bold, artist-first creative approach.

Founded in 1981 by Clive Calder, JIVE Records was instrumental in launching artists like DJ Jazzy Jeff & The Fresh Prince, A Tribe Called Quest, and later, global pop sensations Britney Spears, the Backstreet Boys, and *NSYNC.