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Jisoo Embodies Four Characters in New Self-Portrait Campaign
8 Sep
Summary
- Jisoo stars as four distinct characters in a new fashion campaign.
- The campaign features short films directed by Oliver Hadlee Pearch.
- This partnership highlights Jisoo's evolving artistic range and versatility.
Global artist Jisoo has launched a new fashion campaign with Self-Portrait, embodying four distinct "cinematic characters" across a series of short films. Jisoo, who became the face of the London-based fashion house in 2024, stars in the first film, "The Enigma," which was directed by Oliver Hadlee Pearch. This project allows Jisoo to explore new artistic expressions.
Working closely with Self-Portrait's founder and creative director Han Chong, Jisoo described the campaign as a collaborative effort. She noted that the evolution of each character's wardrobe was key to finding nuance in her performances. Chong praised Jisoo's chameleonic ability as a performer, stating she embodies the brand's multifaceted woman.
This fashion initiative coincides with Jisoo's musical endeavors, as she recently released the single "Click." The partnership emphasizes Jisoo's significant role in the brand's narrative and her status as a global icon.
