Home / Arts and Entertainment / JioHotstar Bets Big on South India with INR4,000 Crore Investment
JioHotstar Bets Big on South India with INR4,000 Crore Investment
9 Dec
Summary
- JioHotstar commits INR4,000 crore to South India's creative economy.
- 25 new titles revealed, including Vijay Sethupathi's 'Kaattaan'.
- Investment aims to create 1,000 direct and 15,000 indirect jobs.
JioHotstar announced a substantial INR4,000 crore ($445 million) investment in South India's creative economy, spanning the next five years. This commitment was revealed at an event in Chennai, highlighting a strategic focus on regional content and talent development. The platform aims to bolster the storytelling landscape and production ecosystem within the region.
The announcement coincided with the unveiling of 25 new titles, encompassing original series, films, and returning franchises. Notable among these are the premium series 'Kaattaan' starring Vijay Sethupathi and 'Pharma' featuring Nivin Pauly. This slate signifies a push towards diverse and engaging narratives from South India.
This investment is poised to create 1,000 direct jobs and 15,000 indirect jobs, significantly boosting the creative sector in Tamil Nadu. The initiative underscores the growing influence of South Indian content, with regional stories now reaching national and international audiences, reshaping content distribution in the digital age.
