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Mauboy Reclaims Eurovision Song From Politics
29 Mar
Summary
- Mauboy found Eurovision 2018 overshadowed by politics.
- A brutal backlash followed her 20th-place Eurovision finish.
- She has since launched her own independent record label.
Jessica Mauboy has shared her difficult experience at Eurovision in 2018, describing it as 'horrific' and overshadowed by politics. The singer represented Australia with the song 'We Got Love,' which, despite its enduring popularity, became a painful reminder of the event's aftermath. Mauboy recalled receiving criticism from an executive, implying she hadn't met expectations, which stung given her emotional investment.
The Eurovision competition was not only marked by industry pressures but also by broader tensions surrounding Australia's participation and voting patterns. Mauboy now views the song as a reflection of global corruption and greed. Ironically, 'We Got Love' has found a new life within the LGBTQIA+ community.
Eight years later, Mauboy is reclaiming the song and her narrative. The Eurovision experience prompted a significant career shift; she left major labels and launched her independent label, Jamally, in 2024. She is now focused on creating music collaboratively and on her own terms.
