Jessica Alba: Hollywood Needs More Diverse Storytelling

At the Red Sea International Film Festival, Jessica Alba shared insights into her evolving career, focusing on her role as a producer championing diverse storytelling. She expressed a strong desire to return to her passion for narrative creation through her production company, Lady Metalmark Entertainment, aiming to broaden representation in Hollywood.

Alba specifically addressed the underrepresentation of women and Latinos in media, advocating for stories that reflect the 50% of the population who are women and their significant household income. She cited her 2024 Netflix film 'Trigger Warning' as an example, where women held the majority of key creative leadership roles, demonstrating her commitment to actionable change.

Further discussing her production goals, Alba also revealed details about new projects. She is collaborating with director Robert Rodriguez on an action film featuring an all-Latino cast, described as a family dramedy within a heist movie. Additionally, she is working with Saudi filmmaker Haifaa al-Mansour on a poignant story about a parent and daughter, signaling her continued dedication to authentic and impactful narratives.