Die My Love Stumbles at Box Office, Fails to Match Predecessor's Opening

On November 7, 2025, the new drama film Die My Love, starring Jennifer Lawrence and Robert Pattinson, premiered in North American theaters. However, the film has failed to make a significant impact at the box office, grossing only $2.8 million on its opening weekend.

This underwhelming performance stands in stark contrast to the previous Mubi release, The Substance, which starred Demi Moore and Margaret Qualley. The Substance managed to collect $3.2 million on its opening weekend and went on to receive major awards and nominations, particularly for Moore's acclaimed performance.

In comparison, Die My Love has received disappointing ratings from audiences, earning a mere 44% score on Rotten Tomatoes. This suggests that the film will struggle to maintain a strong presence at the box office in the coming weeks, unlike The Substance, which enjoyed a more positive reception.

The failure of Die My Love to match the opening weekend gross of The Substance is a significant setback for Mubi, the distribution company behind both films. The company had acquired the rights to Die My Love for $24 million, nearly twice the $12.5 million investment made for The Substance.

With the film's poor start and the lack of a strong overseas release, it remains to be seen whether Die My Love will be able to recoup its production and marketing costs or achieve the same level of success and critical acclaim as its predecessor.