Home / Arts and Entertainment / Jennifer Lawrence Launches New Beauty Brand 'mes°'
Jennifer Lawrence Launches New Beauty Brand 'mes°'
16 Oct
Summary
- Jennifer Lawrence revealed a new hair care brand called mes°.
- The brand is biodesigned by Lawrence and biotech firm Arcaea.
- mes° aims to offer 'a new perspective on beauty' launching Oct. 27.
Oscar-winning actress Jennifer Lawrence has unveiled her foray into the beauty sector with a new hair care brand named mes°.
Lawrence took to Instagram to announce the brand, sharing a carousel of images showcasing her diverse hairstyles. The post also featured a link to mes°, revealing it as a venture biodesigned by the actress herself in partnership with Arcaea, a biotech company. Arcaea was founded by Jasmina Aganovic, an MIT graduate.
The brand's tagline, 'a new perspective on beauty,' accompanies the launch date of October 27. Interested individuals are encouraged to sign up for updates. Lawrence joined Instagram in September, humorously noting her intent to try the platform.
Arcaea has successfully raised $78 million in Series A funding from notable investors such as Chanel, Givaudan, and Olaplex. Lawrence joins a growing list of celebrities who have launched their own beauty brands, including Beyoncé, Lady Gaga, and Hailey Bieber.
