Jennie Drops New Beats Solo 4 Headphones

Blackpink's Jennie has once again partnered with Apple's Beats for a new product release. This collaboration features a special edition of the Beats Solo 4 headphones, now available in Onyx Black, and includes an unreleased track by the artist. The campaign video highlights Jennie's continued connection with the brand, with lyrics suggesting a deliberate return to collaboration.

The limited edition Beats Solo 4 headphones boast two attachable black bows and ear cushions embellished with symbols drawn from Jennie's music. Jennie expressed her excitement, stating this second chapter with Beats represents her personal evolution and self-discovery, aiming to create something both powerful and personal.

This release builds on Jennie's history with Beats, including her involvement in the Beats Solo Buds campaign in 2024 and the successful 2025 launch of the Beats Solo 4 - Jennie Special Edition in Ruby Red, which quickly sold out. The Onyx Black version will be available for purchase on Friday, April 24, 2026, for $199.99 USD starting at 9 a.m. PT on Apple.com.

Jennie's impact extends beyond music and accessories. Her debut solo album, "Ruby," released on March 7, 2025, achieved over 1 million worldwide sales in its first week. Additionally, she expanded into acting, appearing as Dyanne in HBO's "The Idol" in 2024.