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Jelly Roll Honors Johnny Cash at San Quentin
15 Jul
Summary
- Jelly Roll filmed his music video at San Quentin prison.
- The video was shot where Johnny Cash performed in 1958.
- The visual is currently exclusive to Spotify for 48 hours.
Jelly Roll has released the music video for his song "Hands Up," a visual experience filmed within the walls of San Quentin Rehabilitation Center. This choice of location is a poignant homage to country music legend Johnny Cash, who performed for inmates at the same California prison in 1958. The black-and-white video, directed by Anthony Mandler, premiered on Wednesday, July 15, 2026.
The video begins with Jelly Roll arriving at the facility, where text on screen details San Quentin's commitment to rehabilitation through college classes, career training, and reentry programs. As Jelly Roll moves through the prison, he engages with incarcerated men, leading a prayer circle and sharing moments of connection before taking the stage to perform.
During the performance, the video intersperses scenes of Jelly Roll singing with brief narratives about how some of the men became incarcerated. The country star expressed his profound experience, stating, "This has been amazing! Listen, if nothing else, we were all f-kin' free together, baby." The "Hands Up" music video is accessible exclusively on Spotify for the first 48 hours following its release.
