Jay Shetty's 'On Purpose' Lands $100M+ Netflix & Spotify Deal

Jay Shetty's "On Purpose" podcast is embarking on a new chapter, transitioning to an exclusive video format on Netflix and Spotify. This landmark partnership, announced on Wednesday, signifies a major distribution deal for the popular motivational show. The multiyear agreement is reportedly valued at more than $100 million, with other companies also bidding in the nine-figure range.

Video episodes of "On Purpose" will become available on both Netflix and Spotify starting July 13. This exclusive arrangement means full-length video content will no longer be accessible on YouTube. Spotify users will continue to enjoy an audio-only version, which will also remain available on other platforms. Shetty launched "On Purpose" in 2019 and has since released over 800 episodes featuring conversations with prominent figures.

Shetty described the new deals as "a historic moment" for podcasting, suggesting a new era where interviews can influence culture on a global scale akin to movies and television. He expressed excitement about partnering with both Netflix and Spotify simultaneously. Spotify views this as an expansion of their partnership with Netflix and Jay Shetty, aiming to provide an immersive experience for the show's engaged audience.