Why was Jawan's release date changed from June 2?

Jawan's release date was shifted to September 7, 2023, to ensure a solo release and maximize box office potential.

How did Jawan avoid box office clashes?

The filmmakers consulted with other studios and producers to schedule a release date with minimal competition.

What was the box office target for Jawan?

The initial aim for Jawan was to achieve a record-breaking Rs. 75 crore on its opening day.

Home / Arts and Entertainment / SRK's Jawan: How a Solo Release Was Engineered

SRK's Jawan: How a Solo Release Was Engineered

29 Nov

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Summary

Jawan aimed for a Rs. 75 crore opening day record.
Release date was strategically chosen to avoid competition.
Filmmakers consulted other studios about their release plans.

SRK's Jawan: How a Solo Release Was Engineered

The release date of a film significantly impacts its box office performance, a fact underscored by the strategy behind Shah Rukh Khan's Jawan. The production team meticulously planned for a solo release, aiming for an unprecedented Rs. 75 crore opening day. This ambition drove extensive consultations with other industry players to secure a competition-free window.

Gaurav Verma detailed how the original June 2 release date was shifted to September 7, 2023, after careful deliberation. Calls were made to Karan Johar regarding his film, as well as to the producers of

Animal, Gadar 2, and Jailer. This proactive approach ensured that Jawan faced no significant releases in Hindi, Tamil, or Telugu, a crucial step for a pan-India star like Shah Rukh Khan.