Home / Arts and Entertainment / Blumhouse Evolves: Beyond Low Budgets
Blumhouse Evolves: Beyond Low Budgets
27 Feb
Summary
- Blumhouse focuses on scaling independent horror with artist equity.
- Company merges with James Wan's Atomic Monster to expand influence.
- Jason Blum sees name IP as crucial in post-COVID theatrical market.
Jason Blum, a producer known for his prolific output in the horror genre, is set to receive the Producers Guild of America's Milestone Award for his significant contributions to the entertainment industry. Blumhouse has carved a unique niche by scaling an independent studio model that prioritizes keeping budgets down while offering artists equity. This approach has yielded major franchises like Paranormal Activity and The Purge, alongside critically acclaimed films such as Whiplash and Get Out.
The recent merger with James Wan's Atomic Monster signifies a strategic expansion for Blumhouse, positioning the company as an even more significant player in Hollywood. Blum acknowledges a shift towards more established Intellectual Property (IP) in the post-COVID theatrical landscape, citing the success of films like Five Nights at Freddy's. However, he emphasizes that Blumhouse remains committed to producing original content, with 40 percent of their slate dedicated to new projects.
Blum views 'Get Out' as a standout film in his career, believing it profoundly changed the trajectory of horror cinema by making the genre 'cool' and encouraging more filmmakers to explore its potential. This evolution reflects Blumhouse's adaptability, balancing its roots in low-budget scares with a strategic eye on broader market trends and the increasing importance of recognizable brands.
