CMAT's Jamie Oliver Video: Director Can't Make Chef Angry

Eilís Doherty, the director behind CMAT's latest music video, shared her challenges in capturing an angry persona from celebrity chef Jamie Oliver. The video for 'The Jamie Oliver Petrol Station' features Oliver, a surprising collaboration that Doherty initially found shocking. She noted Oliver's ability to laugh at himself as a powerful trait, speculating his daughters' fandom also influenced his participation.

The shoot, which took place at one of Oliver's Italian chain restaurants in London, was a whirlwind two-hour event. Doherty described the chaotic environment, with restaurant staff and decorators present, making it difficult to film. Despite these hurdles, Oliver was highly cooperative, readily agreeing to various directorial suggestions.

Doherty specifically attempted to recreate the intense persona of TV chefs, even urging Oliver to swear, but he was unable to adopt an angry demeanor. She recalled shouting scenarios like a busy kitchen with incompetent staff, to which Oliver responded that such behavior was not characteristic of him.

The finished video blends CMAT's stylized performances with scenes from the bustling restaurant. Doherty drew inspiration from 1970s television shows for the visual aesthetic. She found Oliver to be a pleasure to work with, noting his kindness extended to staying and making food for the crew after filming.

CMAT herself has explained that the song explores misplaced frustration rather than a direct critique of Oliver. Doherty believes the collaboration, which started as a lighthearted idea, evolved into a sincere and memorable moment, resonating positively with viewers who have expressed newfound admiration for Oliver.