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Media Pioneer Rosenfield, Architect of CBS Hits, Dead
28 Sep
Summary
- James H. Rosenfield Sr., a CBS Broadcast Group executive, passed away at 97.
- He navigated creative talent by understanding his role as a 'suit'.
- Rosenfield oversaw hit shows like 'Murder, She Wrote' and 'Newhart'.

James H. Rosenfield Sr., a significant figure in media and former executive vice president of CBS Broadcast Group, passed away on September 26 at 97. Rosenfield's career at CBS spanned from sales to leadership roles, including President of the CBS Television Network and EVP of the Broadcast Group.
He oversaw crucial operating divisions such as CBS News, Entertainment, and Sports. Rosenfield famously characterized his role as a 'suit' who supported creative professionals, fostering an environment that led to popular shows.
His tenure resulted in the creation of iconic programs like 'Murder, She Wrote' and 'Newhart.' After retiring from CBS in 1985, Rosenfield remained active in the media industry, consulting with various companies and holding leadership positions in organizations like the International Radio & Television Society.
He is survived by his partner, children, grandchildren, and great-grandchildren. A funeral service was scheduled for September 30th in New York City.