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Low-Budget Chaos: Cameron Recalls 'Will Work for Coke'
30 Jan
Summary
- James Cameron was promoted to production designer unexpectedly.
- He was asked to distribute illicit substances to the crew.
- Cameron delegated the drug distribution to an assistant.

Filmmaker James Cameron recounted a surreal early career experience where he was unexpectedly thrust into the role of production designer. He explained that he was promoted after the previous designer was fired for falling behind schedule on a project with a 'horrific' timeline. Cameron, known for his dedication and artistic flair, was brought in just two weeks before shooting began with no sets designed or built.
Upon his promotion, Cameron was surprised when the production manager presented him with more than just a petty cash voucher. He was handed illicit substances, which he initially didn't understand. The manager clarified that these drugs were intended for distribution to the crew, illustrating a stark reality of the super low-budget film world where 'will work for coke' was a practice.
Cameron swiftly delegated the unusual responsibility of drug distribution to his assistant art director, stating he did not want to be involved. The assistant reportedly handled the task, distributing the substances fairly. Cameron noted that in that environment, an art director's competence was sometimes judged by their fairness in distributing drugs, a game he chose not to play.
