Jameela Jamil Condemns AI Actresses as "Deeply Disturbing"

In a press conference at the 2025 Web Summit in Lisbon, British actress and activist Jameela Jamil has condemned the use of AI in the entertainment industry. Jamil, known for her role in the TV series The Good Place, did not hold back in expressing her concerns about the growing trend of AI-created performers.

Specifically, Jamil criticized the advent of the AI-generated actress Tilly Norwood, who was launched at the Zurich Summit in September. Jamil said she finds the whole concept "deeply disturbing and troubling," and criticized the agencies that sign these AI actresses, saying "shame on it being a teenage-looking girl who can't say no to a type of sex scene or to a sexual abuse scene, who can't advocate for herself, who can't advocate for more money."

Jamil argued that the fundamental purpose of acting is to emulate the human experience, and that having a non-human entity try to replicate that is simply not possible. She expressed fears for the future of film and television crews, lamenting the potential replacement of the "incredible, innovative and interesting work" done by costume designers, production designers and makeup artists.

Furthermore, Jamil revealed that she refuses to use AI in any way, citing concerns over data protection and privacy. She stated, "I don't have it in my house. I don't know what it is listening to and I don't know what it is going to do with that information. I find it very scary that it saves your data."

Jamil concluded by emphasizing that while she believes AI could potentially benefit certain sectors like healthcare, she sees no place for it in the arts and culture, as it "robs us of our autonomy" and self-confidence.