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Jacob Elordi: The New Face of Bleu De Chanel
23 Apr
Summary
- Jacob Elordi announced as the new face of Chanel's fragrance.
- Bleu De Chanel symbolizes masculine freedom and self-determination.
- The campaign draws parallels between Elordi's career and cinematic themes.
Chanel has revealed Jacob Elordi as the new face of its renowned Bleu De Chanel fragrance. The 28-year-old actor, celebrated for his compelling performances, embodies the scent's core message of masculine freedom and self-determination.
This collaboration aligns with Elordi's trajectory as an actor who crafts his own destiny. His notable roles, including in "Euphoria" and "Saltburn," have established him as a significant talent.
Elordi shared his excitement, noting the fragrance's strong ties to cinema and his respect for past collaborators. He previously worked with Chanel in 2024 for the "See You at 5" film promoting Chanel N°5.
Thomas du Pré de Saint Maur, Head of Global Creative Resources, Fragrance & Beauty at Chanel, praised Elordi's embodiment of the fragrance's essence: freedom, mystery, magnetism, and a blend of modern and classic masculinity.
The campaign's visual theme is cinematic drama, using monochromatic tones and contrasting light and dark to mirror Elordi's career and the fragrance's sophisticated, moody aesthetic.
