Simon Gebrelul: Sports & Music Mogul

Simon Gebrelul, co-founder of ISLA Management, has built a unique powerhouse company on the bedrock of friendship and a family-first ethos. Launched in 2018, ISLA manages a roster of top-tier talent, including NBA MVP Shai Gilgeous-Alexander and Grammy-nominated artist GIVĒON. Gebrelul prioritizes his clients' well-being, often choosing their interests over potential brand partnerships.

Gebrelul's journey began with a passion for basketball, but he soon expanded into the music industry, recognizing a significant opportunity. He met his co-founder, EK, in 2017, and together they established ISLA with a focus on genuine relationships. This approach has allowed them to foster deep trust and loyalty among their clients.

Shai Gilgeous-Alexander's career has seen remarkable growth, culminating in an MVP award and an NBA championship. His off-court portfolio, carefully curated by Gebrelul, includes partnerships with major brands like AT&T and Converse. Gilgeous-Alexander is also investing in his hometown of Hamilton, Ontario, revitalizing TD Coliseum.

GIVĒON's musical journey, from server to sold-out arena shows, is a testament to ISLA's support. His album "Beloved" earned a Grammy nomination, and he continues to aim for a full arena tour and a Grammy win. The management company also represents prominent music producers.

Gebrelul believes in organic growth and individual client development over rapid expansion. ISLA's success is a testament to its unconventional, relationship-driven model, proving that a family atmosphere can coexist with superstardom in both sports and music.