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Interactive Films Redefine Cinema Experience
6 Jul
Summary
- Interactive films blend content, immersion, and social engagement.
- New tech transforms passive cinemas into active social arenas.
- Projects aim to restore human connection via digital experiences.

Next Interactive Studio recently showcased its groundbreaking interactive cinema ecosystem at the Bucheon International Fantastic Film Festival. The event featured "Replica," a pioneering Chinese-language interactive animated feature co-produced with Kinlea Culture, emphasizing emotional engagement through content, immersion, and social interaction.
Ronan Wong, founder of Next Interactive Studio, has a notable history in commercial interactive cinema, aiming to use technology to foster genuine human connection. The studio's portfolio includes "Monster Princess," a romantic fantasy released as both film and game, and "The Run," an interactive thriller with a companion game.
Further innovations include "Psyche's Chamber: Vibe Match," an interactive dating experience, and "Xiaoyu's Choice," an educational mini-movie for primary schools in China. These projects collectively aim to redefine audience dynamics, turning cinemas into unique, shared social experiences.