Instagram Accidentally Pushes Creed on Users

Instagram users have recently experienced a peculiar surge in recommendations to use the band Creed's song 'Higher' in their stories and posts. This unexpected promotion led many to question their own music choices and social media algorithms.

An Instagram representative clarified to CNN that the song was being recommended to users "more than intended," indicating a glitch in their music suggestion system. These recommendations are typically driven by algorithms that consider user history, song popularity, and even visual content, explaining the confusion for users unfamiliar with the band.

Beyond Creed, other songs like Soulja Boy Tell 'Em's "Turn My Swag On" are also seeing increased visibility, though Instagram stated this particular recommendation is not a bug and reflects genuine user popularity. Creed, originally active from the late 1990s to the early 2000s, reunited in 2023 and has been on tour, with scheduled performances extending into December 2026.