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Influencer's Grocery Rant Sparks Outrage
15 Jul
Summary
- Influencer Catherine Ebs criticized a Montauk Sam's Club.
- Her deleted TikTok video called the store a 'simulation'.
- Ebs later apologized, citing daily stressors for her behavior.

An influencer, Catherine Ebs, known for her 1.6 million TikTok followers, recently ignited controversy with a video criticizing a Montauk Sam's Club. In the since-deleted footage, Ebs expressed frustration with the store's selection of fruits, vegetables, and other items, describing the shopping experience as a "simulation" and lamenting the perceived low quality of the produce.
Her remarks quickly drew widespread criticism online, with many viewers calling her out for being detached from reality and for complaining about a store that serves a small town. Faced with significant backlash, Ebs posted an apology video approximately one week after her initial critique.
In her apology, Ebs acknowledged her "bratty, bad attitude" and attributed it to immense stress from managing family events. She expressed regret, stating her intent was vastly different from the impact her words had, and emphasized that the video did not reflect her true character, recalling a past of food insecurity.
However, many viewers deemed her apology insincere, arguing that it focused too much on excuses rather than accountability. Some users pointed out her privilege, while others suggested she re-record the apology. Amidst the discourse, some followers defended her, acknowledging her usually kind demeanor and noting that everyone has off moments.