Indie Music Gets Official Recognition with New Certifications

The American Association of Independent Music (A2IM) has introduced the Star Certification initiative, a new program designed to formally recognize the achievements of independent artists and labels. Launched in June of last year, this RIAA-style program awards certifications based on album and single consumption milestones, offering three tiers: One Star (50,000 units), Two Star (100,000 units), and Three Star (300,000 units).

This initiative aims to provide industry validation for independent acts, many of whom build substantial fan bases and achieve significant success without mainstream visibility. Wilderado, for instance, received a 'One Star' certification for their self-titled debut album, marking a significant moment of official recognition for the band and their team. The program is a response to the gap left by traditional RIAA certifications, which often have thresholds too high for independent artists to reach.

Since its inception, 71 albums and singles have been certified, including releases from prominent indie artists such as Cigarettes After Sex, Thundercat, Grizzly and MUNA. Older acts, like Cymande, Beenie Man, Pharoahe Monch, and The Magnetic Fields, have also received certifications for their past releases. Notably, the Star Certifications are open to major label artists as well, with some receiving Three Star certifications for songs that have also achieved RIAA Diamond status.

The cost for requesting a certification review is $25 for A2IM members and $150 for non-members, with additional fees for purchasing plaques. Despite potential challenges in industry buy-in due to the busy nature of independent music operations and artists' tendency toward humility, the program offers tangible benefits, including the potential to uncover registration errors and tap uncollected royalties.