Indie Horror Comedy "FMS!" Exceeds Expectations, Launches Nationwide Tour

As the box office landscape continues to evolve in 2025, indie filmmakers are finding creative ways to connect with audiences. One such example is the horror comedy "FMS!", which opened in New York City this past weekend and exceeded expectations by grossing $9,123 across just four packed shows. This made for the fifth highest per-screen average in the country, placing it higher than the #1 film, "Black Phone 2".

While the $9,123 weekend may seem modest, it's a testament to the "FMS!" team's innovative distribution strategy. The film is self-distributed by a collective that includes director Todd Rohal and executives from Cartuna and Vice. Their plan involves opening "FMS!" in a new city every weekend through next February, screening on 35mm wherever possible and hosting Q&As to boost engagement.

This grassroots approach is also being employed by Creator Camp, a network of Gen Z creators who are launching their debut feature film, "Two Sleepy People". The rom-com is embarking on a nationwide theatrical tour, with the goal of converting the creators' millions of online followers into box office success. By allowing fans to "vote" for the film to come to their city, Creator Camp is positioning its movies as a unique opportunity for community and connection.

These strategies demonstrate how indie filmmakers are adapting to the changing industry, finding new ways to reach their target audiences and build momentum through word-of-mouth and community engagement.