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Indie Film's Smart Shift: Pritzker on Navigating Markets
24 Jul
Summary
- Companies must be smarter to navigate transforming entertainment markets.
- New president's expertise to increase output and opportunities.
- Producers must be market-attuned, as even small films are expensive.
Navigating the dynamic entertainment landscape requires independent film companies to be more strategic and astute, according to Gigi Pritzker, chief of Madison Wells Media. She recently discussed these challenges on Variety's "Strictly Business" podcast.
Pritzker highlighted the strategic importance of appointing Dan Steinman as the company's new president and chief content officer. Steinman, with his extensive background in distribution, exhibition, and finance, is expected to help increase Madison Wells Media's output and its engagement with content opportunities.
Steinman underscored the critical need for companies of Madison Wells's size to precisely identify their target audiences. He stressed that profitability for independent producers hinges on a keen awareness of market conditions and cultural relevance, famously stating, "Even inexpensive movies are expensive."
