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India's Screen Shortage: Producer Reveals Shocking Reason
24 Mar
Summary
- Producer Dinesh Vijan highlighted India's under-screened market challenges.
- Villagers screened films using white cloths due to lack of nearby theaters.
- Recent film successes have spurred conversations about increasing screens.
At an industry event in Mumbai, producer Dinesh Vijan addressed the persistent issue of India being an under-screened market for films. He shared an anecdote where his distributors reported people projecting his film 'Chhaava' on white cloths, an act of piracy.
Vijan questioned this, asking if a theatre was available within a 2-3 kilometer radius. He argued that if no formal theatre exists, people should not be prevented from watching films, emphasizing the need for accessibility.
He indicated that recent box office successes have revitalized the ecosystem, making stakeholders more amenable to increasing screen counts. Vijan noted a surge in discussions about adding new theaters in the past six weeks, compared to the previous six years.
This renewed confidence stems from risky projects like 'Stree 2' and 'Animal' crossing the ₹500 crore mark, proving the viability of diverse content and encouraging investment in infrastructure.
