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India's Streaming Wars: JioCinema Dominates 2025 Views
25 Jan
Summary
- 'Special Ops' Season 2 led Indian streaming with 29.6 million viewers.
- JioCinema secured three top 10 and four top 11 streaming positions.
- Free ad-supported platforms like Amazon MX Player show growing influence.
In 2025, the espionage thriller 'Special Ops' Season 2 captured the Indian streaming audience, becoming the nation's most-watched original with 29.6 million viewers on JioCinema. This success underscored JioCinema's strong performance, with the platform securing three of the top 10 and four of the top 11 streaming titles in the annual audience measurement report.
The competitive streaming environment saw JioCinema's 'Criminal Justice: A Family Matter' at second place with 27.7 million viewers. Amazon MX Player's 'Ek Badnaam Aashram' Season 3 Part 2 followed with 27.1 million viewers, demonstrating the increasing impact of free, ad-supported streaming services.
Prime Video also performed well, with 'The Family Man' Season 3 drawing 24.6 million viewers, followed by 'Panchayat' Season 4 with 23.8 million. The report, which measures individuals watching for at least 30 minutes, covers the Indian market exclusively and uses weekly primary research across all languages.
