What is the CineKind initiative?

CineKind is India's first platform dedicated to celebrating compassion in cinema. It was launched by the Film Federation of India (FFI) and People for Animals (PFA) to honor artists, filmmakers, and changemakers who use the power of film to inspire empathy, understanding, and social change.

What is the goal of the CineKind initiative?

The CineKind initiative aims to integrate empathy, ethical storytelling, and humane values into the heart of filmmaking in India. It seeks to bridge creativity with conscience and ensure that kindness and compassion find their rightful place on the silver screen.

Home / Arts and Entertainment / Kindness Takes Center Stage: India's First Platform to Celebrate Compassion in Cinema

Kindness Takes Center Stage: India's First Platform to Celebrate Compassion in Cinema

11 Nov

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Summary

Film Federation of India and People for Animals launch CineKind platform
CineKind aims to integrate empathy, ethical storytelling, and humane values into filmmaking
First CineKind Awards ceremony to be held in Kolkata on December 20, 2025

On November 11, 2025, a new initiative was unveiled in New Delhi that aims to spotlight one of the most powerful yet underrepresented themes in cinema: kindness. The Film Federation of India (FFI) and People for Animals (PFA) have joined hands to launch CineKind, India's first platform dedicated to celebrating compassion in film.

The pioneering collaboration was unveiled by Firdausul Hasan, the FFI president, and Maneka Gandhi, the noted animal rights activist and Chairperson of People for Animals. "Cinema moves hearts like nothing else can," Gandhi stated. "CineKind will ensure that kindness and conscience find their rightful place on screen."

The CineKind initiative seeks to integrate empathy, ethical storytelling, and humane values into the heart of filmmaking. It will also honor artists, filmmakers, and changemakers who use cinema's emotional power to inspire compassion, understanding, and social change. The first CineKind Awards ceremony is scheduled to take place in Kolkata on December 20, 2025, following the platform's annual launch each October 4 on World Animal Day.

"CineKind will bridge creativity with conscience," said FFI President Shri Firdausul Hasan. "It's time Indian cinema led the global conversation on empathy and ethical storytelling." The FFI represents over 50,000 members of India's film industry, making this a significant step towards promoting kindness and compassion on the silver screen.

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