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India's First Virtual Studio Music Video Drops
9 Feb
Summary
- Music video 'Sharmana' is India's first shot entirely in a virtual studio.
- It integrates AI and digitally created environments for a unique visual experience.
- Released in February 2026, the song features Rohan Mehra and debutant Hiyaa.
Ramji Gulati's new music video, 'Sharmana', has achieved a significant technological milestone for Indian music, being the country's first to be entirely produced within a virtual studio featuring AI integration. Released in February 2026, the song is now available on major digital platforms.
The production utilized digitally generated environments and controlled virtual sets, marking a departure from conventional filming locations. This innovative approach allows for visual storytelling that would be impossible with traditional methods, as highlighted by Gulati's creative vision.
The music video stars actor Rohan Mehra alongside debutant actress Hiyaa. Rap vocals are provided by Big Luv, with lyrics penned by Kunwar Juneja. This collaboration blends performance, fashion, and futuristic virtual visuals to enhance the song's narrative.
This project by K Sera Sera and Ramji Gulati explores the expansive possibilities of virtual production in music videos, signaling a potential future trend in creative content creation within the entertainment industry.
