India's Abundantia Launches Native AI Studio, AiOn

Abundantia Entertainment's AI division, AiOn, is evolving into a fully standalone native AI studio, set to launch in 2027. This strategic initiative aims to harness creative ideas from non-traditional sources, as reported in October 2026.

Founder and CEO Vikram Malhotra stated that AiOn will develop its own stories and content, producing fully generated and hybrid works. He observed a threefold increase in story pitches from individuals outside the conventional filmmaking ecosystem over the past six months.

Malhotra highlighted this as evidence of AI-powered democratization in content creation, with AiOn defining itself as human-first and AI-empowered. The studio plans to manage its entire ecosystem, mirroring Abundantia's operational model.

This move follows Abundantia's earlier AI ventures, including a partnership with InVideo to launch a film studio. The company, established in 2013, has a history of producing successful films and series, adapting to technological shifts like streaming.

Abundantia views AI not just as a cost-saving tool but as an amplifier of imagination and an accelerator of growth. The studio is building AI capabilities for the long term, focusing on reducing the cost of creative missteps and quickly learning from mistakes.

The influx of pitches from new creators indicates a significant shift. Malhotra is confident that AI empowers individuals to bring their stories to tangible forms, bypassing traditional gatekeepers and reaching audiences through digital platforms.