What is Sippy Films' strategy for its legacy IPs like Sholay and Shaan?

Sippy Films is adopting a multi-format strategy, expanding its legacy IPs such as "Sholay" and "Shaan" into animation, microdramas, gaming, and merchandising, with films serving as the primary driver.

Which major entertainment models are inspiring Sippy Films' IP strategy?

The strategy is inspired by Western character IP models, notably Disney, and the cross-platform success playbook of Japanese anime, aiming to engage younger audiences.

When can audiences expect updates on new feature film partnerships for these IPs?

Sippy Films is preparing to announce a new feature film partnership by mid-2026, with production for a new feature film planned to start later in the current year.

Home / Arts and Entertainment / Indian IPs Get Global Makeover

Indian IPs Get Global Makeover

14 Feb

•

Summary

Sippy Films revives Sholay and Shaan for animation and gaming.
Strategy mirrors Disney and Japanese anime for broad appeal.
New feature film partnership expected by mid-2026.

Sippy Films is revitalizing its legacy intellectual properties, including "Sholay" and "Shaan," through a comprehensive, multi-format strategy. This initiative, supported by investor Kuberans Tech Ventures, will see these beloved characters expanded across animation, microdramas, gaming, and merchandising. The studio's approach draws inspiration from Western character IP models and the cross-platform success of Japanese anime, with a specific focus on engaging younger demographics.

This strategy positions films as the primary driver for these IPs, supplemented by numerous revenue streams and audience touchpoints. Shehzad Sippy, custodian of the IPs, emphasized the importance of continuous fan engagement through various platforms. He highlighted the potential for revenue diversification, noting that character-led IPs lend themselves well to gaming, merchandising, and licensing, a model exemplified by companies like Disney and Green Gold Animation.