Kailash Poojary: Weaving India's Craft into High Fashion

Kailash Poojary, the visionary behind V V. Exports Universal Pvt. Ltd., has carved a niche in the global fashion industry by championing intricate embroidery. His journey, which began in the '90s, evolved from choreographing shows to a deep passion for handcrafted textiles, now gracing international runways and high-profile events. This shift highlights a growing consumer appreciation for artisanal quality over fast fashion.

Poojary observes a revival of handcrafted details, driven by consumers aware of the effort behind each piece. He notes that designers are continuously evolving embroidery techniques, incorporating elements like 3D work and beadwork. Global designers, he explains, frequently reinterpret traditional Indian motifs, showcasing them in new ways on international fashion weeks, turning garments into heirlooms.

The embroidery industry is adapting to the sustainability conversation, with haute couture pieces often passed down through generations. Poojary emphasizes that innovative silhouettes and the bold placement of embroidery, coupled with striking 3D effects, are shaping the future of embellished fashion, encouraging designers to think creatively and offer unique experiences.