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K-Pop Fever: India Set for Biggest Music Festival Yet
29 Sep
Summary
- A large-scale K-pop festival is being planned for India.
- HYBE, the agency behind BTS, is exploring venues in major cities.
- India's K-pop audience is growing, signaling a significant market.
A major K-pop festival is in the works for India, with plans being explored by HYBE, the South Korean entertainment company known for global acts like BTS. This ambitious event aims to bring multiple top K-pop groups and artists to India, potentially creating the country's most significant K-pop gathering to date. Cities like Mumbai, Delhi, Bengaluru, and Shillong are being scouted as potential host locations, reflecting the expanding reach of Korean popular culture.
The initiative aligns with the growing India-South Korea relationship, which has seen a surge in the popularity of K-pop and K-dramas within India. The possibility of such a festival is further bolstered by plans for a Mumbai Korea Centre, intended to promote Korean cultural activities, including K-pop performances. This potential festival model mirrors successful international formats like KCON in the US and HallyuPopFest in the UK.
This festival development coincides with HYBE's broader strategy in India, which includes an ongoing nationwide audition for a new, globally-focused Indian girl group. The extensive talent search has garnered significant interest across India and among the Indian diaspora, suggesting a robust pipeline of local talent ready to enter the K-pop scene.
