Home / Arts and Entertainment / Immigrant Entrepreneur Builds $1 Billion Beauty Empire Against All Odds
Immigrant Entrepreneur Builds $1 Billion Beauty Empire Against All Odds
21 Oct, 2025
Summary
- Anastasia Soare, 67, escapes communist Romania to start new life in US
- Founds Anastasia Beverly Hills salon in 1997, now a billion-dollar business
- Memoir "Raising Brows" details her hard work and determination to succeed
Anastasia Soare, a 67-year-old immigrant from Romania, has built a billion-dollar beauty empire, Anastasia Beverly Hills, through sheer hard work and determination. In her new memoir "Raising Brows," Soare recounts her harrowing journey to the United States and the challenges she overcame to achieve the American dream.
Soare arrived in the US with her one-year-old daughter Claudia, with not even a single cent in her pocket. She was terrified of being sent back to Romania, but she was determined to build a better life. Soare began working in salons and eventually decided to open her own business, the Anastasia Beverly Hills Salon, in 1997.
Building up her client list was a monumental effort, but Soare never paused to take stock of her achievements. "Since I came here, I worked so hard," she tells PEOPLE. "I never sit down to think about it, to go back and look at my life... it was like running a marathon, and I couldn't stop, because that was the game."
