Merit Makeup: Key to Iman's CFDA Awards Glow

Supermodel Iman recently graced the CFDA Fashion Awards at the American Museum of Natural History in New York City, stunning with a makeup look crafted by artist Keita Moore using Merit products. Moore envisioned a 'radiant, dimensional skin' aesthetic, focusing on 'intentional definition' that enhanced Iman's natural beauty. He utilized Merit's foundation stick, describing it as providing a 'beautiful, natural-looking complexion without feeling heavy' due to its hydrating and tone-evening formula.

Moore shared valuable advice for mature skin, stressing the importance of hydration and using products that enhance, not cover. He advocated for less-is-more application with lightweight, blendable formulas to achieve a fresh, radiant finish that avoids settling into fine lines. The popular Merit blush was also a key element, imparting 'a fresh wash of warmth and color,' with Moore preferring richer tones as temperatures cool.

Key Merit products included a tubing mascara, praised for being smudge-resistant and easy to remove, while also adding lash volume. A cream eyeshadow was also used to add depth to Iman's complexion, completing the elegant look for the prestigious fashion event.