What is Imagine Entertainment's strategy for the future?

Imagine Entertainment is empowering a new generation of executives to grow its film, TV, documentary, and branded content businesses, while adapting to streaming and AI.

How is Imagine Entertainment adapting to new technologies like AI?

While acknowledging AI's potential, Imagine prioritizes the enduring power of great storytelling to connect with audiences emotionally.

What kind of projects is Imagine Entertainment developing?

Imagine is developing diverse projects including reboots of classics like 'Friday Night Lights,' original films like 'Whalefall,' and documentaries on cultural figures.

Home / Arts and Entertainment / Howard & Grazer's Imagine: Story Power in a Streaming World

Howard & Grazer's Imagine: Story Power in a Streaming World

20 Nov

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Summary

Younger executives now guide Imagine Entertainment's growth.
Company embraces AI while championing humanistic storytelling.
Imagine diversifies with documentaries, branded content, and reboots.

Howard & Grazer's Imagine: Story Power in a Streaming World

Imagine Entertainment, a powerhouse co-founded by Ron Howard and Brian Grazer over 40 years ago, is charting a new course with empowered younger executives at its helm. The company is strategically expanding its film and television businesses while making significant inroads into documentaries and branded content. This evolution occurs amidst a challenging Hollywood environment, defined by the dominance of streaming services and the disruptive potential of AI.

Despite technological shifts, Imagine's core philosophy remains rooted in the power of compelling, humanistic stories that resonate with mass audiences. Executives emphasize a commitment to narratives that celebrate underdogs and foster emotional connection. This dedication is evident in their diverse slate, which includes imaginative reboots like 'The 'Burbs' and 'Friday Night Lights,' alongside original films such as the unique survival thriller 'Whalefall' and a Snoop Dogg biopic.