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LA's New Show: Fashion as Bold as the City
6 Dec, 2025
Summary
- Costume designer drew inspiration from vintage JPG and modern SCAD talent.
- Key looks include vintage Jean Paul Gaultier and designer pieces.
- Wardrobe sourced from vintage shops and designer outreach.
The HBO comedy series "I Love LA" places a spotlight on the fashion choices of its young adult cast as they explore identity and ambition in Los Angeles. Costume designer Christina Flannery aimed to create a fresh and approachable aesthetic, drawing significant inspiration from vintage designers like Jean Paul Gaultier and Galliano, alongside contemporary fashion school graduates.
Flannery's approach involved curating a diverse wardrobe, from the lead character Maia's evolving style featuring '90s textures and bolder moments to the edgy, dark palette of influencer Tallulah, highlighted by a notable Jean Paul Gaultier dress. Sourcing for the show primarily came from L.A.'s vintage shops and direct appeals to designers, ensuring unique and relevant looks.
Standout character wardrobes include the pop star's grunge-inspired ensembles and the 'nepo baby's' subtly privileged, collegiate attire. These fashion choices are integral to defining the characters, reflecting their backgrounds, personalities, and aspirations within the glamorous setting of the show.
